Mystery shopping or a mystery consumer or secret shopper, is a tool used externally by market research companies, watchdog organizations, or internally by companies themselves to measure quality of service, or compliance with regulation, or to gather specific information about products and services. The mystery consumer`s specific identity and pu....
Found on
http://en.wikipedia.org/wiki/Mystery_shopping
The use of individuals trained to experience and measure any customer service process, by acting as potential customers and in some way reporting back their experiences in a detailed objective way.
Found on
https://www.encyclo.co.uk/local/20522
No exact match found.
